IAGTO’s 2024 North America Convention Heads to Northern Michigan
Petoskey, MI - The 15th IAGTO North America Golf Tourism Convention (NAC) will be hosted by BOYNE Golf in scenic, golf-rich Northern Michigan, June 17-21, 2024. BOYNE Golf is a collection of 10 golf courses at three alluring resort destinations set among the charming lakeside towns of Petoskey, Harbor Springs, and Boyne City and near the enchanting coastline of Lake Michigan.
“We are delighted to be taking the 15th North America Golf Tourism Convention (NAC) to Michigan in 2024. This will be a great opportunity to showcase the golf destinations of this Great Lakes state to leading golf travel operators from more than 20 countries,” said Peter Walton, Chief Executive, IAGTO. “This will be the first time that IAGTO has staged the NAC in the Great Lakes region. This event will place BOYNE Golf and the surrounding golf destinations at the heart of the golf tourism industry for the coming 12 months.”
Bringing the IAGTO Convention and its more than 350 golf tour operators and suppliers from around the globe to BOYNE Golf will showcase the bountiful natural beauty and hospitality of Northern Michigan was a cooperative effort. BOYNE Golf led the effort, with support from Pure Michigan, the area tourism bureaus in Gaylord, Traverse City, and Petoskey, Cherry Capital Airport (TVC), and America’s Summer Golf Capital (ASGC). The cooperation of all was integral in attracting this one-of-a-kind conference to the idyllic Northern Michigan region.
“IAGTO is the leader in International Golf Tourism and we are excited to host tour operators and resorts from all over the world at Boyne Mountain in 2024, stated Stephen Kircher, CEO and President of Boyne Resorts. “Hosting their North American Conference will bring new levels of awareness to the golf vacation opportunities in Northern Michigan. It is unquestionably one of the great summer golf destinations in the United States and we are privileged to showcase the outstanding BOYNE Golf experiences our resorts and courses provide and the limitless summer vacation experiences that exist in Michigan.”
The BOYNE Golf story began in the mid-50s when ski industry pioneer, Everett Kircher, developed a nine-hole course to attract summer business and retain staff at Boyne Mountain Resort. Since then, BOYNE Golf has grown to one of the most recognized destinations regionally and nationally, highlighted by the quality and variety their ten courses offer and the ease of access from all over the world.
"We are thrilled to welcome golf tour operators and industry professionals from across North America and around the world to experience the world-class golf, ideal summer climate, and "Up North" Pure Michigan hospitality that have made Michigan the country's top summer golf destination,” said Dave Lorenz, Vice President of Travel Michigan.
“Domestic golf tourism has never been stronger, and by bringing NAC to the shores of Lake Michigan, BOYNE Golf has ensured that international golf travel will become a valuable added resource, sustainable for the long term. In addition to two days of back-to-back meetings, the participating golf travel specialists will be provided with the opportunity to experience the golf courses and destination first-hand both before and after the convention, at the best time of year,” explains Walton. “The NAC is the most important golf tourism trade event in the USA and attracts domestic golf travel specialists as well as top producing tour operators from Europe, Canada, Latin America, Asia and Australasia.”
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